Key points at a glance

  • Enter your dog to be the next Wisconsin Public Service safe digging ‘ambassadog’
  • Submit photos of your dog digging by Thursday, July 9.
  • The winner will be the star of a yearlong safety campaign to remind customers to call 811 at least three days before they dig.

Unleash your dog’s full potential by nominating them to be the next Wisconsin Public Service (WPS) “ambassadog.”

Your precious pup can help spread an important safety message: Doggone it! Call 811 at least three days before you dig.

How to enter

If you are a WPS customer, take a couple of photos of your dog digging or in their favorite place to dig. Then, go to wisconsinpublicservice.com to submit the photos before 11:59 p.m. July 9.

WPS will narrow down the entries to a few fetching finalists before giving customers the ruff job of voting for just one winner. The top dog will be the star of the company’s safe digging awareness campaign all year long and featured on a billboard on National Safe Digging Day (8/11).

A dog with white hair sits next to a small yard sign featuring its picture, the 811 logo and the WPS logo.

Last year’s winner

Last year, WPS customers and dog lovers voted to make Pearl from Schofield the company’s ambassadog. During her term, Pearl’s important message reached people across northeast and north-central Wisconsin.

About 811

Digging can be dangerous if you don’t call 811 at least three days in advance. Whether you’re planting a garden or installing a fence, knowing the location of underground utilities helps keep you and your family safe. Notifying Diggers Hotline is easy, it’s free, and it’s the law.